A professional and creative brand identity will help to communicate your brand’s voice, personality, and values. This will allow your unique selling proposition to be much more tangible and recognizable, distinguishing your brand from the competition as you build meaningful connections.
What you say and how you say it will make or break your brand. The more consistent you are in delivering on your brand promise, the stronger your brand will become. The marketplace has a permanent seat in the peanut gallery and their perception of your brand ultimately defines it, so it is key to develop a strategy to help explain your purpose and competitive advantage.
First impressions last a lifetime. Your company or product name and tagline need to be memorable, meaningful, and clear to help your business stand out from the competition to make stronger connections.
Consistency is key. Once you’ve developed a new brand identity, it’s important for everyone in the organization to be on the same page and to follow the guidelines in all streams of communication.
The last thing you want to do is develop a new brand identity only to find out it’s been taken, or worse, has already been trademarked by someone else.